Oskar Metsavaht

About Artist: Oskar Metsavaht is the founder and creative director of Osklen, the Brazilian fashion brand. Although the brand began with a focus on sportswear, after ten years Metsavaht refocused the brand on the luxury segment. "My creative process begins with a scene, a story, a style, a concept that I create from something I wanted or lived. From this point, I create the climate, the atmosphere, the looks and attitudes. In most cases, I conceive the campaign even before the collection. Maybe that's why I adore doing the art direction of my photo shoots, to create the atmosphere of the story and make my own films through which I can share what I imagined the scene to be in the beginning of the process. The clothes are designed to be the costumes of my films. And you can ‘watch’ it in every detail of the collection. I'm only satisfied when the proposed elements for each piece, the colors, textures and silhouettes become worn by movie characters that I created.

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