Rero .

About Artist: RERO was born in 1983. For the past 3 years, Rero has established his work through his innovative approach to street art. Though introduced to the street through graffiti, working for a time under the name Aurer, he eventually felt limited by a spray can and began exploring imagery through the use of typography. With his distinctive visual style, Rero often inhabits disused and dilapidated spaces to explore the concept of representation and negation. He is most noted for words and phrases with a stark black line crossing them out. Rero’s site-specific works enter the gallery space as installations that maintain his sense of destruction. He centers his artistic philosophy on the acronym WYSIWYG: What you see is what you get. Through this idea, he developed his own concept of “negation of the image,” presenting minimalist statements that combat our modern overdose on images. Rero lives and works in Paris.

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